Walnut quality and marketing strategies

About the activity

We invite you to participate in the 13th Technical Day of the Walnut Cultivation, where the key points will be discussed to establish the best strategy to bring the nut from the field to the table.

Different aspects will be addressed to achieve a quality product, from basic knowledge in biology and pest control, to the quality required in the new market and its marketing possibilities. It will end with a round table where participants will introduce us to different strategies to bring the new ones to the markets and to the consumer.

Attendees are welcome to ask questions and raise any concerns or concerns about how to improve the marketing of their product. Talking about the commercial fabric of a product like the new one is difficult, so knowing other business approaches can open up new business opportunities.

Should we work together to defend ourselves from what is coming to us from outside? What new business challenges could we meet? Should a protected designation of origin be made? Establish a Quality ID Label?
As usual in this event there will be exhibitors of specific products and materials for use in the cultivation of walnuts.

Catalan
Price: Free
18/03/2022
09:30h - 13:00h
limited seats
Crespià

Schedule

9.30 am Registration
10.00 am Presentation of the day Mr. Josep M Guixeras Llavanera, President of the Association of Nut Producers of the Counties of Girona. IRTA.
10.20 am Biological cycle and control of Cydia pomonella and Ectomyelois ceratoniae in walnut. Mrs. Dolors Bosch Serra. Researcher in the IRTA Sustainable Plant Protection Program.
10.35 am Monitoring and monitoring of Cydia pomonella and Ectomyelois ceratoniae. Mrs. L. Abelló Argilaga. IRTA Fruit Growing Program Technician
10.50 am International regulations for the marketing of walnuts. Mrs. Neus Aletà Soler. Researcher in the IRTA Fruit Growing Program
11.05 am Coffee break and visit of exhibitors
12.05 pm Sale and regulations on stamps of differentiated quality: PGI and local sales. Sergi Tort. Technician of the DACC Agri-Food Quality Promotion Service
12.20 pm Round table: Marketing of the new Moderator: Mrs. Neus Aletà Soler, researcher in IRTA’s Fruit Growing Program Members: Mr. Josep Mª Boncompte. Sales and Communication Manager, Empresa Moliclara SL., Finca la Noguera; Sr. Miquel Borràs Cabacés. Crisolar Group Manager; Sr. Llorenç Llop. President of the Federation and President of the Association of Entrepreneurs Producing Local Sales in Lleida; Sr. Ramon Sentmartí. Managing Director of PRODECA; Sr. Sergi de Meià. Catalan Institute of Professionals Association for the circular and collaborative economy; Sr. Sergi Tort. Technician of the service of Promotion of the Agri-food Quality of the DACC; Mr. Agustí Noguera of the Catalan Federation of Pastry Chefs

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Venue

Constantí, IRTA Mas Bové  
IRTA Torre Marimon
08140 Caldes de Montbui, Barcelona
Phone: 93 467 40 40
Fax: 93 467 40 42
 
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